We had an incredible opportunity to collaborate with the JKA (Japanese Bicycle Racing Association) on creating their sonic identity. As a respected government brand, JKA aimed to deepen its connection with the public in today's dynamic landscape. They recognized the power of sound in enhancing brand perception and sought a distinctive auditory signature that would breathe new life into their visual identity.

Through extensive research, we identified three vital components essential for crafting a successful sound logo: speed, explosiveness, and a human touch infused with excitement. These elements guided our creative process as we sought to translate JKA's essence into a compelling audio experience.

After a meticulous journey of composition, rigorous testing, and numerous iterations, we finally achieved a sound that perfectly embodies JKA. In just two seconds, we’ve captured a dynamic blend of racing precision and mechanical prowess, all while infusing warmth and humanity. The result is a sonic identity that resonates deeply, reflecting the heart and spirit of JKA in all its glory. We can't wait to share this transformative audio experience with the world!