hyangni

"hyangni" are a musical duo hailing from the vibrant creative neighborhood of Hongdae in Seoul, South Korea. Multi-instrumentalist and vocalist Jee Hyang and her partner, guitarist and bassist Jun Kyu, met in high school while attending the same music program. They went on to attend the same music college, studying jazz musicianship. While Jee Hyang developed her identity as a solo artist named "hyangni", Jun Kyu watched from afar, admiring her fierce sense of self-expression and the unique genre-bending style of her compositions. Not long after, the two joined forces- Jun Kyu’s experience as a successful session musician for major Korean pop stars meant he had a lot to offer, both behind the scenes and on stage. With influences ranging from the Beatles and Nirvana to Bjork and the Japanese girl group Perfume, the "hyangni" sound is one that is both wholly original and always dynamic. "hyangni" lyrics often address silently universal themes like mental health and self-frustration, turned into quirky electronic-pop anthems that you can dance, shout, or sing along to. And, the "hyangni" universe extends beyond music, with acollection of clever DIY music videos and a stage presence inspired by Lady Gaga and Megan Thee Stallion. After releasing three full-length albums, each evolving in style but still remaining true to the distinctive personality of "hyangni", the band looks forward to expanding their presence globally. Slotted to perform at a number of international festivals, "hyangni" is ready to spread their unique genre of charming and infectious indie music to dance floors around the world.

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